Guardian Insurance

While working on the Guardian Insurance account, I served as Social Media Manager and Copywriter. I managed the brand from 2023 to 2025 and was part of the launch of their 2024 campaign, “Déjalo con Guardian Insurance”.

I was tasked with developing the social media strategy, creating a more human and unconventional approach to how the category typically communicates. The “Déjalo con Guardian Insurance” campaign established a communication style that successfully increased organic engagement and fostered a connection with the brand.

As a copywriter, I developed copy and captions for the brand, specifically for campaign-aligned posts.

Behind the social media strategy for “Déjalo con Guardian Insurance” we used lucky charms to convey that the issue isn’t whether or not you believe in luck, but rather knowing that when an accident happens, you need insurance you can count on. This campaign was designed to meet KPIs for awareness and engagement, with the goal of generating leads.