Sizzler

When I joined the company in 2022 as Social Media Manager, Sizzler was my first account. In July 2023, we launched the “Come sin límites” campaign, which prioritized a social media strategy.

The strategy we developed successfully increased views, followers, and engagement with our content. This was achieved by giving a personality to those who visit the restaurant. Together with the creative team, we identified the visitors, gave them personalities, and developed the campaign.

For the brand, we created interactive content, sparking conversations among customers and making them want to dine at Sizzler.

At Sizzler, as a restaurant, our top priority was to highlight the new protein options on the buffet. By using the slogan “Come sin límites,” we were able to personalize the brand, aiming to make more people feel a connection when they visit our restaurants.